Bristol Bay Native Corporation

Client:
Bristol Bay Native Corporation (BBNC)

Roles: 
Product Designer

Project Overview: 
OSBE sought to revamp the user experience of Apply Idaho, the state’s centralized application platform for up to 10 in-state colleges. The goal was to develop a user-centric front-end design for various screens, ensuring flexibility for future user types and scalability.

Design Approach:
I collaborated closely with OSBE, leveraging provided content such as application questions and initial briefs. For the State board of Education, my role was multifaceted and dynamic. I played a pivotal role in defining the visual language of our interface, streamlining the information architecture, and guiding products from conception to their handoff to the internal dev team. The designs prioritized flexibility, allowing easy addition of questions during the application process and adaptation to future user types, facilitating a seamless transition from concept to implementation.

Key Features & Outcomes:

  • User profiles and dashboards designed for clarity and ease of access.

  • Institution and program selection tailored to HS seniors.

  • Detailed institutional and program management screens supporting comprehensive data views.

  • A cohesive style guide promoting brand consistency and easy future updates.

  • An automated, branded email template ensuring professional communication.

  • Developer-ready designs and documentation.


Impact:
This redesign enables OSBE to deliver a more intuitive and scalable application experience. The detailed, developer-ready designs streamline the development process, reduce implementation time, and improve user satisfaction for prospective students and institutional administrators alike.

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